Design that turns complicated financial products into decisions people can actually make.
With 3+ years specialised in fintech, I design user-centered solutions to complex problems, bridging business goals with seamless user experiences for products used by hundreds of thousands of people.
What I'm proud of
Daisy: a trusted AI assistant that reduces support calls
A regulated-market chat assistant inside Brand New Day's portal, designed for consent, refusal, and handing customers to a human without making them repeat themselves.
Turning an invisible tax allowance into something people act on
A calculator, a seven-state graph, and situational entry points that brought a web-only tax tool into the app, reaching 10,000 clients in its first year.
Redesigning Evi Lead Master for sales efficiency
An outdated internal sales tool rebuilt for hierarchy, consistency and error prevention.
Making CO2 impact visible in Fairphone OS
Three UI interventions that turn phone-usage habits into visible carbon impact.
Evi brand evolution: a modern design system
A premium, magazine-like visual refresh with accessibility built into the components, not bolted on.
Increasing direct deposits in the app
A B2C fintech scale-up project currently in progress.
“Design is really an act of communication.”Adapted from Donald A. Norman
