Work
Six projects, three years, one throughline: make the complicated thing legible.
Two are deep, structured case studies I'd point a hiring manager to first. The rest are lighter show cases, still real work, just with less room to unpack here.
Case studies
Daisy: a trusted AI assistant for customers
Consent, refusal, and escalation design for a regulated-market chat assistant. Live to 340,000 customers.
Turning an invisible tax allowance into a decision
A calculator, a seven-state graph, and situational routing. 9,929 active users in the first year.
Redesigning Evi Lead Master for sales efficiency
An internal sales tool rebuilt for hierarchy and error prevention. 15% fewer support-call errors.
Evi brand evolution: a modern design system
A premium visual refresh with accessibility built into the components.
Making CO2 impact visible in Fairphone OS
Three UI interventions turning phone habits into visible carbon impact.
Increasing direct deposits in the app
A B2C fintech scale-up project currently in progress.
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